Generation Z is the cohort of youth up to 18 yoa.  They’re following the Millennials, and by 2020 will comprise 25% of the population and 40% of the consumers.  What are they?

> They don’t have an attention disorder.  Instead they have an 8-second filter.

> They’re not screen addicts.  Instead they’re full-time brand managers.

> They’re not entrepreneurs.  Instead they’re practical pragmatists.

To read more of Jeremy Finch’s article, go to http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want